Dental & Vision Associates, created in 2003 and based in Wethersfield, CT provides personalized dental and ocular healthcare to patients. The client requested a new website that would allow them to share health information to new and returning patients. In addition to a web presence, the client needed a logo that would target both adults and children to highlight its facility as a professional, comfortable and adult and youth-oriented atmosphere.
Marketing collateral was also created to promote the variety of dental, vision and optical services offered at the facility. Dental and Vision Associates offers a unique mix of dental and vision care services all operating under one location, making accessibility to healthcare so much more convenient for patients.
In 2016, a new office location and dental facility, Elite Dental was built in Cromwell, CT that will offer patients continued dental care. A new website was designed. Read more about that project here.
ShipMonk enables startups and small businesses to focus on their brand and growth by providing multichannel order fulfillment services and inventory management software.
I was tasked with creating infographics and slide presentations for social media marketing to target startups and established businesses with multichannel order fulfillment services. This resulted in generating traffic and leads from various social media platforms such as Facebook, Twitter, blog postings and SlideShare using an effective content marketing strategy.
Created a poster series to promote the conservation of tropical birds in the form of polygonal artwork to capture their vibrant colors that makes them appealing and majestic creatures. Recent studies have expressed that 900+ species of these birds could possibly become extinct because of global warming by the 2100s.
A look into the design process shows bright and bold colors inspired by the rainforest. Gradients help to bring more depth to the illustrations. Paths, selections and the gradient tools were used to create the artwork. Inspiration: Low poly design trends, geometric shapes, polygon graphics, 3D models, paper-craft or origami.
Bett + Bee is an online destination offering a carefully curated selection of home décor and accessories handcrafted by artisans that support quality handmade and Fair Trade goods, promoting sustainability in established and developing communities. Bett + Bee’s ever-evolving mix of products focuses on modern design and craft, limited production pieces, and authenticity in design and passion.
A logo design, brand identity, an ecommerce Web site via Shopify along with a package design including insert and stickers for modern home décor business was part of the design scope. A custom color palette and geometric patterns were created to support the brand. In addition, digital media such as a tagline animation GIF and banner ads for social media presence was created.
Marketing support was provided to help identify upcoming topics from popular magazine publications and blogs based on media kits and yearly editorial calendars. Also created Instagram and Facebook posts for social media marketing. Competitive research was also compiled and provided to client. Lastly aided in product photography.
Curiosity Concerts, a project of the Greenwich Arts Council, is an organization that’s dedicated to promoting fine arts. Its vision is to inspire adults and children alike to diverse music that exists in or around the town of Greenwich, CT. Their initiative was to promote the performing acts available for the community and build audiences for the art. The concert series is held annually and includes various artists performing at locally based venues.
For the 2017-2018 season, I initially created the concept for the 5th anniversary concert series playbill that originally included a (20) page publication with cover designs and inside pages. Ultimately the client opted for a two-page flyer that would promote the concert series. Provided both a color and black and white version. As concert artists were added to the calendar, the flyer was updated on-the-fly. The cover design for the 5th anniversary is shown.
The 2016-2017 concert season playbill is displayed as well. This project included half-page inserts and posters along with ad placements for CTC Foundation, GAC Traveling Art and St. Saviour's Church Nursery School.
Elite Dental, created in 2016 is a new dental practice located in Cromwell, CT offering individual attention and personalized healthcare to patients. Elite Dental is an extension of dental services from its flagship facility, Dental & Vision Associates that opened in 2003 in Wethersfield, CT. The client requested a website that would allow them to have an online presence to drive new and returning patients to the new office location. They also wanted to share informative information regarding dental services and procedures to help patients make educated decisions. Plus, allow patients to request appointments online. In addition to the new website, marketing collateral was also created to promote dental services and special programs offered at the dental practice.
Interested in learning more about Elite Dental’s flagship facility, Dental & Vision Associates? Read about that Web design project here.
Designed an academic trade book that is an investigation into Environmental Graphic Design and the human behaviors and psychological factors influencing how people navigate from place to place. The publication shares with readers the impact of a poorly designed Wayfinding system, the principles and challenges faced during implementation and whether cultural barriers, gender and cognitive thinking should be considered.
Also created a graphic banner with a typographical treatment that will serve as the cover art for a presentation that will accompany the publication. The slide presentation will include excerpts from the book along with interpretations regarding Wayfinding iconography. The color palette along with the text and pattern treatments cohesively join the publication, banner graphic and presentation slide deck.
Designed a coffee table book that is a collective work of photographs showcasing architecture illuminated after dark. The publication offers readers awareness on what architectural elements to shoot, how to capture light to increase contrast and shadows and how to enhance features or elements found within the interior or exterior space. All photography shot with a Canon EOS Rebel T5 digital single-lens reflex (DSLR) camera.
BreLuxe Beauty, based in Los Angeles, CA provides bridal hair and makeup services. The client requested a new or a revamped logo design & brand identity that would update their look into more of a high-end, modern and contemporary design aesthetic. A main logo design along with a supporting logo for their pop-up beauty services were designed. In addition, various brand elements were designed to add personality to the brand. The new brand was adapted to price lists and other marketing collateral.
Records and Information Management (RIM) is a technology consulting firm based in Florida helping customers streamline business processes in the healthcare industry with advanced technology systems and software.
RIM requested a logo design & brand identity that would easily identify them as a Westbrook Technologies Content and Document Management software reseller. A matching color palette was approved. A logo design and brand identity package was provided that included business cards, letterhead and stationary envelope. Rebranded Westbrook Technologies healthcare product sheets with RIM logo.
Provided an identity and selling materials as part of its Go-To-Market strategy that targeted healthcare providers with the benefits of incorporating content and document management software within the workplace.
Westbrook Technologies is a software development company based in Branford, CT that offers document management software to assist customers with their daily business processes.
A logo identity, product information sheets, selling guides, reseller territory maps and tradeshow promotional giveaway items such as t-shirts, travel mugs and flash drives was designed. Also created email templates for distribution. Plus, prepared social media messaging.
Helped to communicate special product news, announcements and upcoming events to customers and resellers regarding its content and document management software product lines and add-ons. In addition to adobe software, Microsoft Dynamic CRM, ClickDimensions, Salesforce, Hubspot and HootSuite was used to support initiatives.
The New Britain Museum of American Art, founded in 1903 has been designated the first museum of strictly American art in the country. The focus on American art and its view of American artistic achievement makes the New Britain Museum of American Art a significant teaching resource available to the local, regional, and national public. It currently houses more than 8,300 paintings, sculptures, photographs by American artists spanning more than three centuries.
Design included the creation of a preliminary Annual Report 2013-2014, event flyers, banner ads and website updates (WordPress & Joomla) for artwork collection and exhibition information. The initiatives included new member development, community engagement, donation & sponsorship support. Plus, Share academic and financial standings with shareholders and interested parties (Annual Report).
