As a creative marketing professional, it is my responsibility to communicate a message on behalf of a client or organization that wants to connect to a specific audience through various design pieces. What I enjoy about the entire process is determining the best solution for a client. How can you connect with a unique group to inform, amuse or share information when the average attention span of a consumer is 8 seconds? That is why it is so important to create a memorable and simple design piece to capture their attention.
I have 17 years of experience in marketing and graphic design and have worked for companies in the advertising, arts, food & beverage, non-profit, sports & entertainment, technology and transportation industries. I have a MA in Information Design and a BS in Business Administration with a Specialization in Marketing. I am hardworking, detailed-oriented and always eager to learn new things.
I am fascinated with art, people, culture and geography. In my spare time, I enjoy running, exploring history, traveling and photography.
My personal philosophy is that all Web and print design serves a purpose. My role is to communicate on behalf of a company or client that wishes to get a message out to an intended audience to evoke a response. Creative marketers or designers communicate through various mediums that best carry this message through the use of imagery, type, symbols, etc. For example, a client might need to create a new logo and brand identity package to build brand recognition and persona.
There is a methodology behind every messaging and design solution that starts with research, sketching message crafting and conceptualizing to the execution, reflection and presentation stage that ensures the highest quality solution and service appropriate to a client.
Brand Management
Marketing Communications
Content Development/Copywriting
Direct Mail/Email Marketing/Social Media Marketing
Sales & Marketing Collateral
Logo Design/Brand Identity
Book Design/Page Layout
Poster Design
Exhibition & Tradeshow Promotions
Wayfinding Systems & Signage
Web Design
Operating Systems: Windows & Mac
Software: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Dreamweaver, Adobe Acrobat Professional, MS Dynamics CRM 2011, MS Outlook 2010, MS Word 2010, MS Excel 2010, MS PowerPoint 2010, Salesforce, Campaign Enterprise Email Marketing, Canva, Mailerlite, MailChimp, Constant Contact, Clickdimensions, WordPress, Joomla, HooteSuite Social Media Management
Web Languages: HTML5, CSS3
The Bus Stops Here: Public Design Show for CT fastrak Wayfinding Maps, March 25, 2015, New Britain City Hall; The Bristol Press Post April 2015
Eleven Acts & Dialogues Photography Exhibition, January 14, 2015, New Britain City Hall
Recognition of Excellence Award 2012, Westbrook Technologies
I am currently available for work. Please contact me if you would like to chat about employment opportunities or any upcoming marketing or design projects you might have. A resume, digital portfolio and client testimonials can be provided upon request.