Art Direction | Marketing Communications
Bett + Bee is an online destination offering a carefully curated selection of home décor and accessories handcrafted by artisans that support quality handmade and Fair Trade goods, promoting sustainability in established and developing communities. Bett + Bee’s ever-evolving mix of products focuses on modern design and craft, limited production pieces, and authenticity in design and passion.
A logo design, brand identity, an ecommerce Web site via Shopify along with a package design including insert and stickers for modern home décor business was part of the design scope. A custom color palette and geometric patterns were created to support the brand. In addition, digital media such as a tagline animation GIF and banner ads for social media presence was created.
Marketing support was provided to help identify upcoming topics from popular magazine publications and blogs based on media kits and yearly editorial calendars. Also created Instagram and Facebook posts for social media marketing. Competitive research was also compiled and provided to client. Lastly aided in product photography.